Want to Start a VOD Business?
Here’s What You Need to Know about Video on Demand
It’s no secret that the way that consumers obtain and interact with videos has changed
drastically in the past decade. Each month sees more closures of traditional “brick and
mortar” video rental stores and the opening of more online video on demand (VOD)
businesses. Today’s consumers want instant gratification, and they want to get this instant
gratification from wherever they happen to be, using whatever computer, TV or mobile
device happens to be at hand. Video on demand – the purchasing of digital video for
instant enjoyment rather than having to obtain a physical copy of the video – delivers
this convenience. Entertainment that is purchased this way can be enjoyed via VOD
streaming or downloaded straight to the computer/media box.
What type of people want to start a VOD website?
The VOD business model can be successful for anyone who has video content that
they want to make available. This includes everyone from school districts to adult
entertainment companies, social media sites to sports and music. Well known video
on demand services include Netflix, Hulu and iTunes (not to mention all of the “adult
entertainment” sites!).